Furniture retail through immersive, live-in experiences
Spring 2025
Haus & Co.
Duration
5 weeks
My Role
UX Lead
Date
April 2025
Project Overview
Haus & Co. redefines furniture shopping through immersive experiences — from house parties to café pop-ups in model homes — letting customers live the space before they make it theirs. It's not just try-before-you-buy, it's feel-before-you-fall-in-love.
Problem Statement
Most furniture e-commerce websites feel like a maze due to the overwhelming numbe rof options, users get lost in the browsing experience which can lead to confusion and impulse buying.
Competitor Research
Design Direction
soft geometry - defined by curves/
clean/rooted in vintage design/understated/ comercial
Low Fidelity Screens
Final Screens