A brand identity that brings a collaborative club to life—turning shared creativity into a world you can see, feel, and be part of.
Clubhouse is a student-led portfolio development club focused on collaboration—where designers come together to share work, give feedback, and grow through community.
Role
Co-Founder
Timeline
Dec 2026 - Present
Tools
Figma
Slack
Challenge
Develop a cohesive brand identity that resonates with students and reflects a culture of shared creativity and growth.
Identity Playground
We developed moodboards, explored experimented with color to shape the visual direction.
Early on, the brand felt more like a concept than a personality, so we refined it to define who Clubhouse is—building a clearer voice, tone, and identity.
Visuals that speak ClubHouse
Visual presence is at the core of Clubhouse—how we show up matters just as much as what we say.
With that in mind, every asset is intentionally designed to feel cohesive, expressive, and true to our identity. From posters to social media and marketing materials, each piece builds a consistent visual language that reflects who we are as a creative student club.
Reflection
Being President of Clubhouse has been one of the most rewarding parts of my academic journey. Outside of class, it’s where I’ve strengthened both my design and leadership skills—leading a team of 8 with my Co-President. Together, we’ve built a collaborative space that partners with other campus clubs and encourages a cross-disciplinary approach through every event we create.